Where to Buy Stroopwafels
Stroopwafels are easier to find in America than they used to be, and harder to find fresh than most people realize. Almost every stroopwafel on a US shelf was made overseas and spent weeks or months in transit before it got there. Ours are baked in Fayetteville, Georgia, and shipped from the bakery.
Here are the three ways to get them.
1. Buy stroopwafels online, direct from the bakery
Ordering here is the freshest way to get them, and the only way to get the full line — classic caramel, chocolate dipped, protein, honey energy waffles, snippers and gift boxes. We pack and ship from the same building where they are baked.
- Shipping: we ship across the United States.
- Shelf life: 12 months, no refrigeration needed. They travel well and they keep.
- Military and first responders: we run a standing discount — see the details here.
2. Find 3 Bros stroopwafels in stores
3Bros® stroopwafels are carried in retail across the country. If you would rather pick them up than wait for a box, start with Find Us, then ask your store to order them — most grocers, cafés and c-stores can, because we are already in the systems they buy from.
We work with these distributors:
- Faire — for independent retailers and gift shops
- PFG (Performance Food Group) Food Service
- US Foods
- UNFI Direct
- Rainforest Distribution
- McLane Direct
- HT Hackney
- HHR
If your preferred distributor is not on that list, or the 3Bros product you want is not in their system yet, tell us and we will work on it. Call 855 919 2122 or contact us. Buying for a shop, café or office? See our wholesale page.
3. Buy stroopwafels in Georgia
The bakery is in Fayetteville, Georgia, just south of Atlanta. We sold our first stroopwafels off a cart at a market in Peachtree City, and the Atlanta metro is still home base.
Fresh-baked vs. imported: what actually changes
A stroopwafel is a thin waffle cookie split in half with caramel spread between the layers. It is at its best when the waffle still has snap and the caramel is still soft. Both of those degrade with time and handling — which is the whole argument for buying one baked on this continent.
| Baked fresh in the USA (3 Bros) | Imported, mass-produced overseas | |
|---|---|---|
| Where it is made | Our bakery in Fayetteville, Georgia | Typically Europe, at large-scale plants |
| Time between baking and your hands | Days to weeks — baked, then shipped | Often months, including ocean freight and warehousing |
| Shelf life | 12 months, no refrigeration | Varies by brand |
| Range | Classic, chocolate dipped, protein, honey energy, snippers, gift boxes, private label | Usually classic caramel and a few variants |
| Custom and wholesale orders | Yes — we run private label and wholesale out of the same bakery | Handled through importers and brokers |
3Bros is the only state-of-the-art stroopwafel bakery in the USA. That is the short version of why we started: we thought Americans should be able to eat one that had not crossed an ocean first. Read more about how we make them.
What to order
Classic caramel
The original. Thin waffle, soft caramel, nothing else going on.
- Classic Caramel Stroopwafels, 8-pack — value case of 6 bags — $39.95
- 3Bros Classic Caramel Stroopwafels, 10 or 20 count — $12.49 / $22.95
Chocolate dipped
Caramel stroopwafels dipped in real chocolate, sold as cases of 16 individually wrapped singles — the format cafés and offices tend to want.
- Chocolate Dipped Variety Box, 4 flavors, case of 16 — $55.00
- Dark Chocolate Dipped, case of 16 — $55.00
- Milk Chocolate Dipped, case of 16 — $55.00
- White Chocolate Dipped, case of 16 — $55.00
See all chocolate dipped stroopwafels
Protein and honey energy
Same waffle, built to be eaten mid-ride or mid-run instead of mid-afternoon. Read more about energy and protein stroopwafels.
- Protein Stroopwafels, box of 20 — $25.95
- Protein Energy Honey Booster Stroopwafel — $25.95
- Honey Booster Energy Waffles, 10ct / 20ct — $12.49 / $22.95
- Honey Booster Energy Waffles, 8 count — $7.49
Gifts
Boxed assortments for people who have not had a fresh one yet.
See all gift boxes · Sending more than a few? Corporate gifting starts here.
Questions people ask before ordering
Where can I buy stroopwafels?
Online direct from a bakery like ours, in the cookie or snack aisle of a growing number of US grocers, in cafés that serve them alongside coffee, and from importers who ship European brands. If freshness matters to you, buy from whoever baked them most recently.
How long do stroopwafels last?
Ours keep for 12 months and do not need refrigeration. Store them sealed at room temperature.
What is the best way to eat one?
Set it on top of a mug of hot coffee or tea for a minute or two. The steam softens the caramel. That is the traditional way and it is genuinely better. More on what a stroopwafel is.
Do you ship nationwide?
Yes. We ship across the United States from our bakery in Fayetteville, Georgia.
Can I buy stroopwafels in bulk?
Yes. Cases, food service and corporate gifting run through our wholesale page. If you want them under your own brand, that is private label.
Do you cater events?
We do — including the cart. See catering.
Order from the bakery
Baked in Georgia, shipped from Georgia, and never sitting on a boat. Start with the classics, or get in touch if you need something we have not listed.