Made Fresh in America
A Taste of Amsterdam — Stroopwafels Made in America
Most Stroopwafels in America Aren’t the Real Thing
If you’ve tried a stroopwafel in the U.S. and felt underwhelmed, you're not alone. Most Americans only know imported stroopwafels—mass-produced overseas and shipped months before landing on a shelf near you. That’s a far cry from the fresh, chewy, gooey experience you'd get at a street market in Amsterdam.
At 3Bros Cookies, we believe you deserve better.
Fresh, Local, and Truly Delicious — Made in the USA
We bake our stroopwafels in Fayetteville, Georgia, with the goal of delivering true Dutch flavor that’s made in America and delivered fresh. Our cookies aren’t sitting in a shipping container for weeks—they're baked fresh and shipped fast.
Want a real Netherlands-style stroopwafel with local freshness? We’ve got you covered.
Take a Look Inside Our Bakery
This is where every 3Bros stroopwafel is made — the dough, the stroop and the baking line, all under one roof in Fayetteville, Georgia.
What Is a Stroopwafel?
“Stroop” is Dutch for “syrup”, but not the pancake kind. This syrup is made from treacle—a dark, rich molasses derived from sugar beets—mixed with cinnamon and other warming spices. It’s sandwiched between two thin, crisp waffle cookies for the ultimate treat.
Fun fact: The word “treacle” was originally used in Europe to describe herbal remedies and antidotes. So yes, stroopwafels might be the cure for your sweet cravings!
Why We Feature Windmills on the 3Bros Logo
When people think of the Netherlands, also known as Holland, iconic windmills come to mind. These historic machines were used to reclaim farmland from the sea, symbolizing resilience, innovation, and harmony with nature.
We chose the windmill as part of our logo to honor our Dutch heritage—and to reflect the values we hope to pass on to our family and community: self-sufficiency, perseverance, and unity.
In fact, 3Bros Cookies began as a family project, created to bring together three sons from different backgrounds. What started as a bonding activity soon turned into a beloved local cookie brand, thanks to the delicious aroma of fresh-baked stroopwafels catching the attention of our multicultural neighborhood.
How to Enjoy Your Stroopwafels: Now and Later
Whether you're eating them fresh or saving them for later, here's how to get the most out of your 3Bros stroopwafels:
🍪 Enjoy Today
Place your stroopwafel on top of a steaming cup of coffee or tea. Let the warmth soften the cookie and melt the syrup inside. In one minute, you’ve got the perfect soft, gooey bite.
🗓️ Enjoy for Months
No refrigeration needed — 3Bros stroopwafels have a 12-month shelf life straight from the pantry. Keep them sealed and they’ll warm up beautifully over your next hot beverage.
🧊 Prefer Them Frozen?
Some fans like to keep a stash in the freezer. Just take one out, warm it on your coffee cup, and enjoy as if it were just baked.
🔁 Never Run Out
When your stash runs low, simply reorder—or subscribe to our cookie box for a regular delivery of stroopwafels made in America, delivered straight to your door.
3Bros Cookies sold its first stroopwafels at a market in Peachtree City, GA
A Little Bit of the Netherlands, Baked in Georgia
Whether you're reminiscing about a trip to Amsterdam or just discovering the magic of stroopwafels, 3Bros Cookies brings you an authentic taste of the Netherlands, proudly made in America.
3Bros is the first and premier manufacturer of stroopwafels in the USA—try them fresh and taste the difference that local makes.
Run a coffee shop, bakery, food truck or catering business? We also supply the dough, the stroop and the equipment so you can bake them fresh yourself. See the DIY program →