Join the 3Bros Stroop Loop

Get in the Stroop Loop

The Stroop Loop is our email community for stroopwafel lovers — the people who want to hear about a new flavour before it hits the shop, and who would quite like 15% off while they're here.

What members get

• 15% off your first online order, sent the moment you join.
• Members-only promotions and special offers.
• Early access to new products and limited releases.
• Fresh updates from our family bakery in Fayetteville, Georgia.
• Stroopwafel recipes and serving ideas.
• Giveaways, product polls, and the occasional sweet surprise.

3Bros is the first and premier manufacturer of stroopwafels in the United States, and the Stroop Loop is how we share what's happening behind the scenes — new bakes, new flavours, and thank-yous for the customers who keep a family bakery running.

Whether you warm your stroopwafel over a cup of coffee, pack it as an on-the-go snack, or crumble it over dessert, there will be something new waiting for you in the Loop.

Join the Loop

Membership is free. Enter your name and email below to join and claim your welcome offer.

Prefer to start with the cookies? Shop fresh-baked stroopwafels → or see where to find us in a store near you.