The Pull
The Pull — the 3Bros crew
Anyone can bend one.
Only fresh ones pull.
The Pull is a community of people who already eat stroopwafels the right way and want to show off how they're enjoying theirs. Send us your 3Bros moment and we send you a reward. Simple as that.
What you get
No points to track, no app. Pull one apart and send it in.
15% off, right away
Your welcome code lands in your inbox the moment you join.
A reward for every pull
A photo earns 20% off. A video earns a free 10-count. Each category pays once.
First word on new flavors
Members hear about new flavors and limited runs before anyone else.
Get featured, if you want
Tick the box on the form and your pull may go up on our site and social, credited to you. Leave it unticked and it stays between us.
The test it's named after
Here's the pull.
Warm a 3Bros on top of your coffee mug for one minute (or microwave it for 6 seconds, without the wrapper), then pull it apart slowly. The waffle gives — it bends, it never snaps dry — and the caramel stretches between the halves in a long golden thread.
If it spent months crossing an ocean, it cracks and the caramel stays put.
Any stroopwafel will bend. Only a fresh one pulls. That's what baking in Georgia and shipping straight to you buys you.
How it works
Join
Drop your name and email below. Your 15% welcome code is on its way before you've finished your coffee.
Show us your 3Bros moment
The mug melt, the caramel stretch, or wherever yours actually gets eaten. Phone camera is perfect.
Get your reward
We look at every one. Your reward code lands within a week.
The reward categories
- A photo of your pull20% off your next order
- A video, 10 seconds or moreA free 10-count
- A video filmed upright and sidewaysA free 10-count + first call on new flavors
One reward per category, per person. Send us something even better and you move up to the next one.
How the crew eats theirs
With coffee, after a run, in the lunchbox, straight out of the box. Show us yours.
Join The Pull
Show us your 3Bros moment.
Send us 15 seconds. We'll send you waffles.
We look at every one. Your reward code lands within a week.