The Pull

The Pull — our American-made freshness test

Show us your 3Bros moment.

Send us 15 seconds. We'll send you waffles.

Here's the test. Warm a 3Bros on top of your coffee mug for two minutes, then pull it apart slowly. The waffle gives — it bends, it never snaps dry — and the caramel stretches between the halves in a long golden thread.

Any stroopwafel will bend. Only a fresh one pulls. That's what baking in Georgia and shipping straight to you buys you, and it's the one thing a cookie that spent months crossing an ocean can't do.

What we're after: a short clip of your pull — the mug melt, the caramel stretch, or wherever yours actually gets eaten. Phone camera is perfect.

  • A photo — 20% off your next order
  • A video, 10 seconds or more — a free 10-count
  • A video filmed upright and sideways — a free 10-count, plus first call on new flavors

One reward per category, per person. Send us more and we'll send you a reward for each one.

We look at every one. Your reward code lands within a week.